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Shitposting: What is the Bizarre Online Behaviour That Could Win Donald Trump the Election?

IMAGE: Slate

Numerous elections have been called the first social media election, but this might truly be the first powered by trolling

By Andrew Griffin | 23 September 2016

INDEPENDENT — A secretive group is posting memes across the internet to try and win the election for Donald Trump.

The group came to mass attention when it emerged that they were being funded by Palmer Luckey, the maker of the Oculus Rift virtual realityheadset and Facebook employee. But it is just the latest example of what the group refers to explicitly as “shitposting” in the 2016 election – what might be the first Presidential vote decided in part by memes.

The group is called Nimble America and appears to have been founded precisely to “shitpost” – on the internet, where the phenomenon began, but also in real life.

“What we’ve been able to accomplish here has been amazing and much bigger than any of us and certainly much bigger than Reddit,” a statement posted by the group on Reddit said. “We’ve proven that shitposting is powerful and meme magic is real.” []
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