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How Reddit is Being Manipulated

IMAGE: via Tech Crunch

One of the most popular websites on the world wide web is becoming a propaganda tool

By DM | 22 July 2017

BLASTING NEWS — Reddit is a social news aggregation and discussion website. According to Alexa, a platform specializing in measuring internet traffic and statistics, Reddit is the fifth most popular website in the United States and the United Kingdom, the ninth most visited website in the world, with more than half a billion unique monthly visitors. Clearly, Reddit is an absolute internet giant.

What’s unique about Reddit?

The unique thing about Reddit and, perhaps, what attracts people to it more than anything else, is the website’s architecture — Reddit is divided into thousands of subreddits, specialized discussion forums. Registered Reddit users can “upvote” or “downvote” a submission within any given subreddit.

This mechanism is supposed to serve quality — the best and most popular posts receive the most upvotes and therefore get to the top, directing traffic to linked websites, images or generating discussion.

This has not gone unnoticed by brands, companies, individuals, musicians, artists, filmmakers — everyone is trying to subtly self-promote on Reddit and go viral, bringing in traffic to their website, video, advertising their services or anything else. While self-promotion is frowned upon on Reddit (which is why Redditors often downvote blatantly self-promotional posts, even if the moderators don’t remove them) it’s safe to conclude that there have been countless successful attempts over the years. […]

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