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VICE’s Fall From Counterculture Hipster Rag To Neoliberal Government Mouthpiece

PHOTO: VICE/Korn

Robbie Martin, director of the documentary series ‘A Very Heavy Agenda,’ joins Mnar Muhawesh on ‘Behind the Headline’ to discuss how VICE became a government lapdog pushing pro-interventionist messaging to a millennial audience wary of the government.

By Mnar Muhawesh | 16 September 2016

MINT PRESS NEWS — Disney, Fox News, Bill Maher and former U.S. government officials — seems like a pretty random list, right? Well, they have one surprising thing in common:

VICE.

No, I’m not talking about porn, gambling or drugs.

I’m talking about the multimedia empire that’s leading the mainstream media machine in producing “edgy” reporting behind a hipster, cooler than thou facade.

As a brand, VICE is built around an anti-establishment vibe that’s always feeling the pulse of the fringe. So how did VICE go from producing a niche magazine in Canada focused on street style and sex, to being a bona fide multimedia empire that includes a popular website, growing digital footprint, and partnerships with major corporations?

The shift happened gradually. There was $200 million from Disney and another $70 million from 21st Century Fox that made Rupert Murdoch a major owner. One talk show sponsored by Bank of America, and another hosted by career Islamophobe Bill Maher. World-famous puppet master George Soros, who funds coups in favor of NATO, got his own segment. Throughout all of this, VICE Media expanded by quietly embracing the very corporate and government entities that hold the least credibility with its own, young audience. […]

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