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It’s Time to Protect Yourself — and Your Friends — From Facebook

Cambridge Analytica's chief executive officer Alexander Nix. His firm recently found itself in the spotlight for misrepresenting itself and harvesting data from millions of Facebook users to aid the Trump campaign. PHOTO: AFP/Patricia de Melomoreira/Getty

By Damon Beres | 19 March 2018

MASHABLE — Remember the Marlboro Man? He was a sexy vision of the American west, created by a cigarette corporation to sell a fatal product. People knew this and used that product anyway, at great detriment to themselves and those around them who quietly inhaled toxic secondhand smoke, day into long night.

An agreement between states and tobacco companies banished the rugged cowboy at the end of the 1990s, but the symbol is useful even 20 years later as we contend with a less deadly but no less frightening corporate force. Social networks that many of us signed up for in simpler times — a proverbial first smoke — have become gargantuan archives of our personal data. Now, that data is collected and leveraged by bad actors in an attempt to manipulate you and your friends.

The time for ignorance is over. We need social responsibility to counterbalance a bad product. The public learned in alarming detail this weekend how a Trump-aligned firm called Cambridge Analytica managed to collect data on 50 million people using Facebook. All, as the Guardian put it, to “predict and influence choices at the ballot box.” Individuals who opted into Cambridge Analytica’s service — which was disguised as a personality quiz on Facebook — made their friends vulnerable to this manipulation, as well. […]

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